Google Hits Back Bing with Smart 'Knowledge Graph'


Bangalore: After being hit hard by Bing’s sleeker and trendier look in the search engine war, Google fights back with a weapon that promises to give better and more sorted search results. Knowledge graph, a search tool that was released by Google on May 16 derives its idea of presenting the search result page from another query website called Wolfram Alpha, reports PCmag.

Earlier algorithms used by Google a lot based on relevance and partly on the popularity of the pages. The new tool would empower the contextual analysis of the search engine and display a result that would be a combination of all the relevant details corresponding to the search feed. That is not the end of it; the tool would even compile the related pages section in such a way that it answers almost forty percent of what people would inquire further.

How Does the Knowledge graph work?