hirist.tech Celebrates Diwali with Innovative 'Run-Time Rangoli' Campaign
- hirist.tech merges coding and culture through its ‘Run-Time Rangoli’ festive campaign.
- The initiative turns a Python script into a physical Rangoli installation in Bengaluru.
- Aimed at connecting with tech professionals through creativity and logic.
hirist.tech, the recruitment platform for premium tech talent, celebrated Diwali in a truly innovative way with its ‘Run-Time Rangoli’ campaign, an activation that fused coding with Indian tradition. The initiative transformed a Python-generated geometric design into a vibrant Rangoli, showcasing the beauty that can emerge when logic meets creativity.
Installed at a WeWork center in Bengaluru, the Rangoli stood out not just for its artistry but for its origin, a short Python code written using libraries like matplotlib was printed alongside the artwork. The final piece was completed by artists using colored powders, visually translating a digital algorithm into a physical festive expression.
The campaign targeted mid-to-senior tech professionals, aiming to connect with their passion for structure, design, and creative problem-solving. By turning code into art, hirist.tech positioned itself as more than a recruitment platform, a brand that truly understands and celebrates the tech mindset.
Also Read: DPIIT Partners with Kotak Bank and Primus Partners to Boost Indian Startups
Shail Gaurav, EVP & Head of Marketing (Recruitment Platforms), Info Edge India Ltd, said, “Run-Time Rangoli was our way of celebrating logic as art. It reflects our belief that creativity and computation go hand in hand, especially in the world of technology”.
The on-ground activation was complemented by a digital campaign, including a short film and social media engagement across LinkedIn and X. The initiative has been widely appreciated for blending technology with tradition in an intelligent and culturally resonant way.
Read More News :
Kerala Startup Neiox Eco Cycle Secures Rs 75 Lakh Grant from Cochin Shipyard
DPIIT Partners with Kotak Bank and Primus Partners to Boost Indian Startups
