• EMT Invest will back founder-led businesses with at least  Rs 5 crore annual PBT, taking up to 49% minority stakes without operational interference.
• The initiative targets growth-stage companies, not early-stage startups, offering strategic support through EaseMyTrip’s digital infrastructure and 3+ crore user base.
• EMT Invest aims to prepare partner companies for major milestones like IPOs or secondary exits within 3–5 years.

EaseMyTrip has launched EMT Invest, a new strategic investment program for taking minority stakes in successful founder-led businesses looking to scale. This represents a major shift in the company's vision from being a travel-tech platform to being a strategic growth partner for India's next-generation high-potential companies.

Unlike typical venture capital or early-stage financing models, EMT Invest is not for experimental startups. Rather, it is looking at ventures with at least ₹5 crore of profit before tax annually, solid unit economics, and a scalable growth strategy. An absolute condition is that these businesses need to be under the working control of their original teams.

EMT Invest intends to invest minority equity stakes, up to 49%, with zero operational interference. The value proposition comes in the form of marrying capital with strategic enhancement—EaseMyTrip's 3+ crore customer base, extensive digital infrastructure, and marketing acumen developed in one of India's most competitive sectors.

"With EMT Invest, we are broadening our ecosystem to empower growth-driven businesses with big ambitions to fulfill their true potential," stated Nishant Pitti, EaseMyTrip Founder and Chairman.

In contrast to a conventional private equity or venture capital strategy, EMT Invest is dedicated to creating long-term value by forging strategic partnerships. The fund plans to enable companies to prepare for disruptive events like IPOs or secondary exits in a 3 to 5-year time frame.

This formal launch comes after a teaser this month by Pitti on X (formerly Twitter), in which he teased a new aggressive chapter for EaseMyTrip to empower India's "next big businesses." EMT Invest will provide working capital and acceleration services in return for minority stakes, without interfering with day-to-day activities.

EaseMyTrip has asked interested firms to apply by providing two years of audited financials, cash flow statements, a cap table, and a 3–5 year business plan. Ultimate investment terms will be discussed in a second-round evaluation process, subject to mutual understanding and compliance.

Started by the Pitti brothers in 2008, EaseMyTrip started as an offline B2B2C travel service, switched to B2C in 2011, and introduced enterprise travel solutions by 2013. EMT Invest is the next big step in the journey of the company.

Read More News :

Xpressbees Onboards Tarun Agarwal to Power B2C First-Mile Ops

ProtectMeWell, 1 Finance Launch Personalized Health Insurance Tool for Consumers