·  ProtectMeWell and 1 Finance launch direct-to-consumer access to their hyper-personalized health insurance rule engine.

·  Originally a B2B solution, it now aims to close India’s 73% insurance protection gap.

·  The platform simplifies complex policy decisions with data-backed scoring, transparency, and customer-first recommendations.

ProtectMeWell, with 1 Finance, has broadened the reach of its hyper-personalized health insurance rule engine, previously only accessible to financial institutions and advisors, to end consumers directly.

Developed as a B2B solution for brokers, advisors, and insurers, the rule engine closes India's 73% health insurance protection gap, which keeps approximately 40 crore individuals without cover. The platform streamlines the labyrinthine process of choosing health insurance with data-driven, tailored recommendations that pierce industry parlance and fine print.

This product enables advisors to advise customers towards wise decisions that safeguard their financial well-being," said Manju Dhake, 1 Finance's Senior Vice President.

The concept for the platform was born out of a personal challenge encountered by Sumit Ramani, Actuary and Co-founder at ProtectMeWell, when, even with his experience, he was unable to source the correct medical insurance for his family when he quit his corporate career in 2017. This encounter gave birth to a solution that makes health insurance simpler, more transparent, accessible, and customized to personal requirements.

So far, the engine has enabled financial institutions to provide full financial needs assessments for clients, maximizing customer results through accurate insurance suggestions. With its public launch, consumers can enjoy the same type of insight and transparency that has thus far been offered exclusively to institutional clients.

"This is not about sales-oriented advice, it's about personalization and transparency," noted Ramani, referencing the site's consumer-centric model.

The engine employs a scoring and ranking model, created after extensive research, to assess intricate health insurance parameters and provide distinct, tailored choices.

Keval Bhanushali, Co-founder and CEO of 1 Finance, added, "Our model provides clarity and confidence to advisors and individuals alike by simplifying a generally opaque process."

Through this step, ProtectMeWell and 1 Finance are looking to democratize health insurance solutions, empowering all Indians to make confident, well-informed decisions regarding their health insurance.