EaseMyTrip Teams Up with Hyperface to Boost Customer Engagement

EaseMyTrip, the travel platform, announces that it has teamed up with Asia's credit cards-as-a-service(CCaaS) pioneer, Hyperface, to further develop their customer engagement. They will look into and upgrade existing EaseMyTrip card offers as well as develop new co-branded credit card programs.

According to a recent exchange filing by the travel tech company based in Delhi NCR, through this tie-up, Hyperface will help EaseMyTrip gain new customers and create customized campaigns for its current user base.

Founded in 2018 by the brother trio of Nishanth, Rikant and Prashanth Pitti, EaseMyTrip began its journey as an online travel agency but has since diversified its business to foray into insurtech and electric bus manufacturing.

The partnership is expected to benefit EaseMyTrip’s co-branded credit and debit card programmes with existing banking partners. The company said that these initiatives will help its customers manage their cards, ensuring greater convenience and value.

“We are excited to partner with Hyperface in our mission to deliver the best possible financial products to our customers. This collaboration is a significant step towards enhancing our card programs and ensuring our customers benefit from a seamless, value-added experience”, said Rikant Pittie.

The development comes at a time when EaseMyTrip is expanding its business and diversifying its product offerings to shore up revenue.

In September, EaseMytrip incorporated a wholly owned subsidiary Easy Green Mobility to foray into the electric bus manufacturing market. The company aims to operate over 2,000 ebuses across the country by 2027-28.The same month, the company said it would acquire stakes in Rollins International and Pflege Home Healthcare Center, marking its foray into the medical tourism sector.

Prior to that, EaseMyTrip ventured into the insurtech sector with the launch of its new insurance arm, EaseMyTrip Insurance Broker.

More recently, EaseMyTrip has strengthened its portfolio by acquiring a 5% stake in the business-to-business travel platform, E-Trav Tech Limited, as it looks to expand its base in the non-air travel segment. Interestingly, this company has registered a profit during the first quarter of FY25 of FY25 by reporting a net profit of INR 33.9 crore in 2024-25. The operating revenue went up to INR 152.6 crore.