Tata-Owned JLR Surpasses Audi, Secures Third Spot in Sluggish Luxury Car Market

By siliconindia  |  Friday, 11 April 2025, 12:59:16 PM IST

Tata-Owned JLR Surpasses Audi, Secures Third Spot in Sluggish Luxury Car Market
In a significant shakeup in India’s luxury automobile market, Tata-owned Jaguar Land Rover (JLR) has overtaken German rival Audi to claim the third position in luxury car rankings for FY25. The development comes amid the slowest growth rate in the premium car segment in the past three years.
The luxury car segment marginally surpassed the psychological milestone of 50,000 units in FY25, closing the fiscal year at 51,406 units sold a modest 3% year-on-year growth. Industry experts attribute the slowdown to market fluctuations and economic uncertainty, particularly in the January-March 2025 quarter.
JLR’s climb in the rankings is especially notable given the limited availability of Jaguar models, with only a few F-Pace units present in the market. The brand’s success was largely fuelled by the strong performance of its SUV lineup. In FY25, JLR sold 6,183 units, marking a 40% increase from 4,417 units in FY24. The bulk of these sales came from the Defender, followed by the locally manufactured Range Rover and Range Rover Sport.
"Defender was the highest selling model with a growth of 90%, followed by the locally-manufactured Range Rover and Range Rover Sport at 72% and 42% respectively", said Rajan Amba, Managing Director of JLR India. He added, "We are optimistic about maintaining this growth momentum in FY26".
In contrast, Audi reported a dip in performance, selling 5,990 units in FY25 a 15% drop from 7,027 units in FY24. Sources from the Volkswagen Group, which owns Audi, cited multiple hurdles. 'Supply constraints and the Red Sea crisis' were among the key challenges. A company spokesperson stated, “In spite of limited product offerings, the company has started 2025 with growth in quarter one. However, long-term outlook remains challenging until new products arrive”.
Despite JLR’s impressive growth, the brand still trails behind market leaders Mercedes-Benz and BMW. Mercedes-Benz secured the top spot with 18,928 units sold, reflecting a 4% increase. BMW followed with a 5% rise in sales, reaching 15,266 units.
Mercedes MD & CEO Santosh Iyer attributed the company’s growth to “new product launches and network upgrades”, adding that the “strong performance of the core and top-end luxury segment remained the highlight of last fiscal”.
BMW India’s President and CEO Vikram Pawah said, “We see healthy adoption of electrics in our portfolio and are confident to grow this share further”.

ON THE DECK

Top Banner

Related Articles