RBI guidelines mandate two-step authentication on credit cards. The new rules came in force in August 2014 for all transactions made through credit cards irrespective of the value. While it ensures better security for consumers, it is looked as cumbersome by the business community.

Uber had started its service after partnering with mobile payment solution provider Paytm in November 2014. Here, a customer has his/her money pre-loaded on to the mobile wallet account and the stored cash is being used to complete transactions.

While Zomato is present across 22 countries, about 75 per cent of its revenue comes from India and the United Arab Emirates and close to 45 per cent of visitors check Zomato on mobile devices. According to the company's filings with the Registrar of Companies, Zomato had revenue of Rs 36.11 crore in the financial year ended March 2014, a three-fold rise from Rs 12.29 crore in the previous year.

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