Diners paying with cashless will enjoy a 10 per cent discount on their first transaction. Besides, the first 500 Emirates NBD Credit cardholders who pay using cashless at participating restaurants will also get cashback and Emirates NBD Credit cardholders will get the 10 per cent cashback till the end of this month on each Zomato cashless transaction, Zomato said.

"We are confident that this attractive offer will be an excellent value addition to our customers in terms of dining experience, whilst reaping great savings and other benefits," said Suvo Sarkar, general manager, Emirates NBD.

Zomato, the Indian restaurant search service, cannot introduce its latest innovation - cashless payment service - in India because of stringent credit card payment guidelines of the Reserve Bank of India. US-based taxi aggregator Uber, too, had faced the same problem when it entered India last year.

However, Zomato will not be able to launch the cashless payment feature, which is seen as a strong revenue contributor for Zomato, in India anytime soon because of regulatory hurdles. The feature is now inactive in India where it gets about 12 million visitors a month. Zomato lists more than 60,000 restaurants across 36 cities in India.

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