Google Launches Own Riding Service, Set To Take On Uber

BANGALORE: The Company, Uber has been overcast with thundering obstacles that could hinder its chances of survival.  The app-based transportation company faces the hostility of skeptic watchdogs, debatable drivers, press critics and possibly affluent rivals. Moreover, the biggest threat lies ahead with its biggest investor, Google, an ally turned archenemy, reports, Bloomberg Business.

Back in 2013, Google’s project, invested a solid $258 million in Uber, it was their biggest investment deal made till date. However, this business deal gave rise to new ambitions; Google would either form a union with Uber or take over the company. The latter being conclusive had David Drummond, Google’s chief legal officer and senior vice president of corporate development join forces with Uber board of directors in 2013 and has served on it since then. With that, it is possible that Google might turn itself into the renegade rather than the ally. As the company is already assembling its own cab service with a possible union of its on -going driverless car project.

According to a source close to Uber, Drummond has announced their objective to the Uber's board. Moreover, Uber executives stand witness to the screenshots of what might be the Google ride-sharing app that is presently used by Google employees.

Google’s Chief Executive Officer Larry Page is enthusiastic about making the city challenges more efficient “We’re thinking a lot about how in the long-term, this might become useful in people's lives, and there are a lot of ways we can imagine this going,” he said

On the other hand, Uber is not placing its armour for battle as it is joining forces with Carnegie Mellon University for a research facility in hopes of creating their own enhanced version of autonomous vehicle technology. An inside source said the Uber board is now deliberating on letting go of Drummond as an Uber board member.
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