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embedUR systems Connecting the Dots in the IoT Space
SI Team
Thursday, December 11, 2014
While IoT may have been a sci-fi vision just a couple of decades ago, it is a fast evolving reality of today and the future. As economists to sociologists frantically study the current and anticipated effects of IoT, Internet of Things companies like embedUR from Fremont, CA are busy working with organizations around the world to help them incorporate this new technology approach into their business models.

embedUR is a name synonymous with the wireless industry. A testament to this is the fact that since 2004, embedUR has undertaken more than 75 major wireless projects for many of the leading companies in the Enterprise WLAN market, developing everything from access points, to CAPWAP protocol stacks. One reason for such success is its charismatic CEO and founder, Rajesh Subramaniam, who possesses 20 years of experience in architecting, designing, implementing and delivering hardware and software in the embedded market space.

A New Day and A new Crusade
Today though, the veteran has his sights set on two fast growing distinct verticals, IoT and SDN. He feels that embedUR can leverage its legacy in the wireless space and use it to create an impact on these prominent sectors which will in turn escalate the decade long firm to new heights.

In an initiative to do the same, the team at embedUR has identified pain points that may potentially hinder the entry of IoT into common households. After discussions with major service providers, Rajesh has recognized that there is a deficit in the quality of service that is required for all the connected devices in today's crowded network to communicate seamlessly and get the needful. Another challenge the firm is bent on solving is the identification of inhibitors to the internal network communication and eliminating them.

The Algorithm to Solve the Problem
"In an attempt to solve these issues we have gone ahead and partnered with some of our customers in creating software suites that they can license from us which will then enable them to solve these critical pain points," says Subramaniam.
Essentially the firm has built software and algorithms that can be tailored for their customers' platforms, which can then be integrated into their ecosystem and infrastructure. Clients can obtain it from the firm and amalgamate it with their products and as a result create a bigger solution in turn for their customers. "embedUR differentiates itself by providing solutions that are nimble, and can be customized for smaller platforms, which leads to driving the cost point much lower in terms of manufacturing. This culminates in enabling customers to recover a bigger margin in the industries that they go after," adds Subramaniam.

Chasing the dream of becoming a juggernaut in the IoT space the firm is growing organically and has won customers from Japan, China, India and North America. Rajesh also has plans of acquiring smaller companies and integrating them into their strategic offering and getting product platforms more quickly.

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