September - 2014 - issue > 20 Most Promising Event Management Companies

Yellow Umbrella Services: DISCIPLINE of a Direct Marketing Organization & CREATIVITY of a Media Agency

SI Team
Friday, September 5, 2014
SI Team
Most event management companies outsource nearly all of their critical work and remain busy in resolving blaming issues, when they should be concentrating on the event, but Not Yellow Umbrella Services Private Limited. The ISO 9001:2008 certified full-fledged event management company which is also rated NSIC CRISIL SE3B for its services, provides most tangible solutions through complete control and expertise in handling entire requirement in-house. It also enables them to charge lesser, despite of their high competency. Yellow Umbrella has the meticulous mind of a creative agency, strategic hands of a response management group, flawless focus of a direct marketing organization and planning expertise of a digital marketing agency.

Being the largest mailing list owners in India, Yellow Umbrella provides indomitable services including conceptualizing venue Designs, Content, Creative Development, Fabrications, 3D Model Creation, AV pre/post Production, Celebrity coordination, RSVP, BTL activities, SMM, Campaign execution, Logistics, Negotiations and Event handling among others. With its national headquarters in Mumbai, Yellow Umbrella has a team of over 500 passionate employees spread across major metros in India and Dallas, US.

"We believe in planning to the last mile. As a dynamic team what differentiates us from other agencies is the combination of our belief, combined with internal team strength and our futuristic vision. We foresee positivity along with the unseen hurdles," says Yogesh Aggarwal, Founder & Group Chairman, Yellow Umbrella Services. Apart from leveraging their extremely high profile resources, they also offer great mileage through professionals in core management team who have minimum experience of 15 plus years in diverse areas.

The company was launched in 2010 by Yogesh Aggarwal along with a team of professionals (Biju Krishnan & Sudha Subramanian) who realized the possibilities of this market while working in the field of marketing communication in diverse organizations. While others saw a dead-end, they braced themselves for road bumps and started their journey as a direct marketing company with a very low investment. The professionals shaped it according to the demand in market and commenced their full-fledged event management services in 2013.

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