The Challenge of Finding What's Right for Business

Vamshi Mokshagundam
Co-Founder & CEO-Credii
Wednesday, October 2, 2013
Vamshi Mokshagundam
Headquartered in Bangalore, Credii is a cloud-based platform provider for business software selection & procurement. The company raised $50,000 from 500 Startups.

Investing in technology has never been cheaper or faster than it is now, thanks to the advent of cloud computing and emergence of SaaS as the preferred model for software delivery. In stark contrast to how things were just a decade ago, businesses are now spoilt for choice and most tools have become affordable even to the smallest of companies. The one thing that has not become any easier though, is figuring out what software or services work best for them.

The Vanishing Act

Large enterprises have traditionally relied on analyst firms such as Gartner and Forrester to stay on top of emerging technologies. With new startups launching at breakneck speed, these firms are finding it difficult to keep pace with the fast-changing landscape as their model of publishing long-form reports once a year is woefully ill-equipped for this new market reality.

Smaller businesses, on the other hand, relied on a different ecosystem for guidance and advice. They bought a majority of software and services from resellers who also provided recommendations on what solutions were a good fit for the business. Although there was a risk of bias in these recommendations, it made sense for small businesses as resellers helped with solution deployment and were around to support further needs. But as software delivery rapidly moves away from the on-premise model to the cloud, this ecosystem is all but vanished.

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