Technological Innovation is Driving the Way Logistics Industry Thinks & Functions

Nishith Rastogi, Co-Founder & CEO, Locus
Tuesday, August 23, 2016
Nishith Rastogi, Co-Founder & CEO, Locus
Headquartered in Bangalore, Locus is a logistics automation platform which enables enterprises to dispatch, manage & track their on-demand and scheduled deliveries with features such as automated smart dispatches, proprietary route deviation engine, simulation, route optimizations, scheduling, tracking for end-customer and predictive analytics.

Innovations in Technology are changing how the world does business. Technology is dramatically changing how entities in the logistics industry function in almost every aspect. From increased affordability and efficiency to transparency, technology becomes an integral, if not the exclusive, part of the industry.

India has been identified as a highly unorganized market,when it comes to logistics and supply chain. The path taken, by logistics companies for their operations are adding extra resources on board to solve problems. For example, hyperlocal logistics startups have various human resources in different areas of their operations and further need more manpower to coordinate amongst these areas. Even after this, things go wrong on the field and ultimately create a chaos. This manpower intensive approach does not add any value to the industry as a whole.

Fortunately, this is leading to somewhat of a stalemate for businesses in the digital age.Technological evolution is on the rise; enterprises and startups are trying to gain competitive advantage by making technologies mainstream. It is being used to help analyze current logistics processes and determine alternative ways of ensuring a given product reaches its destination at a prescribed time.

With the increase in demand for more integrated solutions, the need for innovative automation technology has come to the forefront. Hence, the allure of launching a tech startup is easy to understand. However, as a business expands, it will inevitably face challenges. Some of the challenges that startups face in the initial phase of growing are:

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