The process of fermentation takes three months for grape juice to turn into a sweet wine. Though it is frustrating for a person to wait so long to drink his favorite wine, he has to wait to receive a good taste. This can be related to the art of leading a group of people. A leader must prove himself within the first hundred days of his stay. A leader then continuously improves as he consolidates his position. Wine also tastes sweeter as it becomes older.

On leadership style
Leadership mostly involves motivating and sharing our dream with the employees. We believe in sharing our passion with our team members and imbibing our values. Once the team members identify themselves with the dreams, they realize the way ahead.Leadership should always be integrated with a value system. One can succeed in life by keeping his/her value system intact. Ethics always come first in any sort of management crisis. We consider business as creative experimentation. Thus, leadership involves sharing your passions with people and developing a workforce with similar aspirations. Once they identify the vision, they are capable of executing the tasks. I reassure my people that I am not more intelligent than them. Once we are on level ground, sharing becomes easier.

Customer Focus
One must talk to customers in a manner they understand. Each customer has a unique set of aspirations and expectations. Hence, it is wrong to straightjacket the customers in a single slot. We have sliced the customer band in various levels. It facilitates easy identification of an expected solution, speeding operation time. Speed of operations with high efficiency keeps us ahead of the competitors.

Managing customers primarily entails managing customer’s expectations. In India, customers are keen on the value for money they pay. As customers have different expectations we must cater to them, no matter how big or how small they are . In Indian markets, as a company grows from a start up to a giant, it becomes more bureaucratic. The response time elongates, resulting in customer dissatisfaction. Also, as the market worth of a company increases, it tends to ignore the smaller customers. We consider every customer to be equal and serve all with the same efficiency. So the larger a company grows, the smaller it needs to become to maintain its customers.