The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
December - 2012 - issue > CEO Spotlight
How Mobile Analytics Drives Revenue
Tony Padam
Founder, Chairman & CEO, -CaptureCode
Consumer driven marketing
All SMBs’ and enterprise companies would like to increase their revenue but the big question is how? Today the traditional marketing channels are neither cost effective nor measurable. As a result, business owners and Chief Marketing Officers (CMOs) are looking into market transformation via new channels; especially in the space of the new mobile market. One solution that clearly stands out for all is that expected transformation will occur via consumer driven marketing.
Consumer-driven marketing involves marketing products and services using an outside-in marketing strategy. The perspective of knowing and directly engaging the individual consumers who are most interested in buying the product or service is what today’s market trend is all about. Thus, geo-location, mobile payments, loyalty, social gifting and relationship management come together for businesses to serve their consumers to help improve experience, while engaging them using social customer relationship management (CRM) driven by point-of-sale customer analytics and use of social apps. The mobile revolution makes it possible to reach customers who were once out of reach; the scenario is even underdeveloped countries are using mobile technology more effectively than developed countries.
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