October - 2014 - issue > Startup of the Year - Healthcare At Home

Health Care at Home: India- First High-Tech, Documented, Quality Homecare Services

Rashmisree Deb
Friday, December 5, 2014
Rashmisree Deb
Home healthcare means providing expert medical services to patients who have been treated for a medical condition at a hospital and need to recuperate faster and avoid readmission. Home healthcare services are equally applicable to individuals who require medical care but are not ill enough to take hospital admission.

Home Healthcare - Market Potential

Home healthcare in India is an emerging industry with a current market size of approximately $2-4 billion. The industry has a huge potential considering: Indian healthcare's immunity to economic depression; services industry accelerating with huge investments from private players and positive indications from government; innovation in medical devices enabling healthcare access at the-point-of-need; India's current 60+ population which is at 100 million to triple by 2050; and increase in average per capita income.

The Transformation

Only a few years back, the industry mainly consisted of nursing bureaus and unskilled caregivers with very limited/negligible clinical expertise. Lack of organized players, inefficient processes and unaudited clinical services translated into huge patient dissatisfaction and resistance from medical fraternity. While this questioned the relevance of these services, it also presented an opportunity to the serious investors to transform the industry. Observing this closely and realizing the prospect was Gaurav Burman, Director, Dabur International, who decided to introduce the concept in India through his company Health Care at Home India. With a mission to build a 21st century model of home healthcare in India, the company cornered the market by providing specialist medical services. The company stands as the market leader for providing highly skilled services like Chemotherapy/Oncology, Critical Care, Post-operative Care, Cardiac Care, Elderly Care and more. The company has also been highly effective in reducing unnecessary hospital visits for the patients by providing basic clinical services like physiotherapy, injection administration, catheter change and wound dressing etc. at the point-of-care.

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