December - 2014 - Special issue > Brand of the Year - Motherboard

GIGABYTE Technology: Pioneering the Motherboard Industry

Rashmisree Deb
Wednesday, January 28, 2015
Rashmisree Deb
For buyers planning on configuring a computer, a motherboard can be perplexing and at the same time a frustrating decision. Nowadays, users are looking for motherboards that deliver high power efficiency, low system temperature, supreme overclocking ability and long lifespan components at one go. To adhere to such needs, GIGABYTE motherboards with its unique Ultra Durable� technology came into being in the year 2006. The Ultra Durable technology made significant advancement by addressing and tackling the prime concerns of the average Indian PC users � humidity, high temperature, power failures and static electricity. To keep the pot boiling further in a rapidly changing world, GIGABYTE cropped up with GIGABYTE DualBIOS�, an exclusive technology in the motherboard with 'Main BIOS' and 'Backup BIOS' that protects from BIOS failure.

Counting assorted products to the never ending list, the company turn up with its latest 9 series motherboards, which completely redesigned the heat sink components to ensure power efficiency. GIGABYE 9 Series gaming motherboards are the only DiY motherboards providing 4-way SLI and 4-way CrossFire extreme graphic card support with audio OP-AMP technology. In addition, the 9 Series Overclocking (OC) motherboards with a unique feature named GIGABYTE OC Touch including a range of hardware OC buttons directly on the motherboard, make overclocking on the fly extremely fast and easy. "In our 9 Series motherboards, we are using a newly designed hardware setup supported with completely redesigned GIGABYTE APP Centre software that gives you an easy access to a wide range of apps that help you get the most from your GIGABYTE motherboard," says Sunil Grewal, Director � Sales and MarCom, GIGABYTE Technology. Thus, GIGABYTE with a wide spectrum of offerings has become the most pioneered and trusted brand in the motherboard industry.

"As far as the Indian market is concerned, we expect a stable demand for assembled systems in the future with the DiY market close to around 17 million. As the PC penetration level in India is still around 6-7 percent, we see Class B and C cities as growth drivers for DiY PCs," adds Sunil.

The company have been setting and patenting multiple quality standards every year, such as 24 Phase Power VRM, 2oz Copper PCB, Dynamic Phase Power Switching Energy Saving Technology, All Solid Capacitor, and TouchBIOS, Power Stage IC, to name a few. This has helped push the rest of the industry to adopt many of the same high-quality standards the company pioneered. Thus, GIGABYTE builds up a full range digital life responding expeditiously and sonorously to customer needs and desires and will soon be launching the GIGABYTE Brix range of mini form factor PC kits in India.

Highly acknowledged for its award winning motherboards, GIGABYTE has been climbing the success ladder since its inception in 1986. The brand is positioned as either No. 1 or 2 in most the regions except U.S. because Intel dominated the market. But with Intel quitting the motherboard, left behind immense opportunity for this 28 year old company to be the market leader. GIGABYTE in full swing with wide range of offerings established a strong brand image in U.S. market as well.

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