The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

From Stone Age to the Dot Com Era: Transforming an Industry

Vimali Swamy
Wednesday, September 5, 2012
Vimali Swamy
This is a story about how a vision is evolving the hospitality segment and enabling hotels and resorts worldwide to capitalize on the internet phenomenon and the growth in consumers booking more rooms online. On the heels of their latest internet marketing achievement, the 2012 Award of Excellence for the Velas Resort's wedding website, we share the journey, dreams, and virtual reality of Milestone Internet Marketing, Inc.

Velas Resorts is a group of four luxury resorts in Mexico. Each resort is a tranquil tropical oasis that combines distinctive services with a romantic coastal atmosphere. The Velas Resort Group sought Milestone’s assistance in creating an online strategy to further maximize the group's wedding revenue with the use of online technologies and an innovative marketing plan. Milestone’s holistic online marketing approach included development of a luxury weddings website optimizing all channels available on the Internet and running a "dream wedding" social media contests resulting in phenomenal increase in wedding revenue for the luxury group. Velas Resorts Group saw a phenomenal impact on all the weddings related online properties. Velas Weddings had 6,733 new Facebook "Likes" and 700 new Twitter followers. Website and blog generated nearly 17,000 additional page views and the sites generated several millions of dollars in incremental wedding revenue in the very first year. This story is not unique, the team at Milestone replicate this story all day long across multiple hotels and resorts around the world.

The Santa Clara, California headquartered Milestone Internet Marketing specializes in cutting-edge digital marketing solutions and software since 1998. Since its founding, the company has had a deep engagement with over 1500 hotels, resorts, and businesses to enhance online presence on websites and social media channels, and drive online revenue and profitability.

From the leading lodging industry brands and franchises to some of the largest management groups worldwide, Milestone has emerged as a preferred Internet marketing vendor for the hospitality industry. With its proven Internet marketing solutions, the firm drives revenue and income for its clients and a significant return on their investment, currently amounting to over $500 million.

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