March - 2016 - issue > CXO Insights

Challenges in Communication among Medical Stakeholders

A. Kumar, Partner, Kreativ Technology Solutions
Friday, March 4, 2016
A. Kumar, Partner, Kreativ Technology Solutions
Kreativ Technology Solutions is a one stop solution provider of ERP, Mobility, e-Commerce, PLM software and engineering solutions. It enables its clients to cut down total cost of Product R&D via Outsourcing, standardization and process automation.

The new age world has woken up to the fact that communication needs to be quicker than it ever was! The new age technologies and advent of mobile has just added to the ever growing quest of bringing people together in the digital world. Now buyers can directly connect to sellers, tenants can directly reach out to house owners; passengers can directly find and connect to the nearest Cab drivers; a college friend can directly find and connect to an old pal in seconds. And the list of similar innovation goes on! The underlying goal in all listed scenarios is quick communication in your digital world.

Coming back to our area of interest, let us focus back on the needs for real time communication in medical world and the possible solutions. Doctors live the ideology of SOS and their nature of work and complexity demands the real time communication and decisiveness. There are multiple stakeholders in medical communication maze.

Few of the primary protagonists and their inter-relationship are Doctor-Doctor, Doctor-Patient, Doctor- Medical Enterprises and Doctor-Medical Students. The central point of all these communication is often patients and their well-being. The stakes are always high and the diagnosis to prescription time should be as less as possible. Ironically, medical professionals are not yet benefited from the advent of technology as much as other professionals. According to our surveys with doctors, we have found out few major reasons responsible for slow adoption and proliferation of technology among medicos:

•Inherent Risk: High risk of decision making and hence a non-reliance on digital mediums.

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