October - 2014 - issue > Startup of the Year - Container & Yard Management Solutions

C&B Electronics: Delivering Real Time Visibility in Yard Operations

Nandini Mukherjee
Sunday, November 23, 2014
Nandini Mukherjee
Internet of Things (IOT) had been the big buzzword around the world since the start of 21st century. Recent study says that IOT has a market size in trillion-dollar figure. India is catching up with the world and cannot be left behind for long. When Rajesh Kumar and Nitin Sirohi started their entrepreneurial journey in 2006, they were doing specialized services using RFID technology. Soon, they were fascinated with IOT. It was then in 2009 that the two partners closed their previous venture and started C&B Electronics Pvt. Ltd. focusing on a product for container yards.The solution they innovated was new to the industry and they were successful in creating a market around it. It was impossible to think of such a solution which can solve the problem of locating containers precisely in the yard of 50-100 acres of land. "We created a system where each container inside the yard keeps interacting with the cranes that are used to move these containers. With recording crane-container interaction, we provided so valuable data that it solved a major portion of their difficulties in this area," Rajesh recounts.

C&B Electronics started with just providing location of containers but over a period of time, theyhave been doingthe complete yard planning based on the real time data boosting their productivity and deliver guaranteed services to their customers. "We are one of its kind companies across the globe; this problem is nowhere solved worldwide. Everywhere people have manual intervention for recording these data, and we do it fully automatic whilstinching towards delivering a pedestrian free yard," explains Nitin.

Today, C&B Electronics is dedicated to delivering high-quality, smart and secure products to the customers worldwide. The company provides end-to-end solution to the customers and takes best of the breed components from across the world. "We are a hardware-software company with a complete innovative solution. The main innovation is to understand the right set of different technologies like RFID, GPS, GPRS, different sensors and processing unit that are deployed in harshest of the conditions to capture the data in real-time, automatically," adds Nitin. He also elaborates about the company's yard management and planning products - HAWK S and HAWK E which have different versions of it suitable to different kind of expectations from the customer. C&B Electronics have more than 90 percent market share in India with less than 10 percent to competitors. C&B has brought more than 25 yards in India under their solution and automated their yard operations to boost efficiency.

Hawk's standard version suits small to medium size yards looking for a reliable solution to manage yard operations and includes container location in real time on Kiosk, Web app, phone and tablets, real time trailer congestion in the yard and information about long standing containers' locations among others.

Sailing Against the Wind

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