December - 2014 - Special issue > si 50 Fastest Growing Companies

Zobble Solutions: e-Learning with an Avatar Driven Treatment

Anamika Sahu
Thursday, January 8, 2015
Anamika Sahu
There are shocking statistics making rounds in the market that around 25 percent of the employees quit their job as there are not enough training or learning opportunities provided to them within their company to grow. On the other hand, companies who offer e-Learning and on-the-job training generate about 26 percent more revenue per employee. With the rising number of smart connected devices and BYOD trend on the rise, e-Learning is catching up in the market, which once lagged behind other education-based sectors. According to a report by Docebo, the worldwide market for Self-Paced e-Learning reached $35.6 billion in 2011 and the five-year CAGR is estimated at around 7.6 percent thus taking the market revenue to over $51.5 billion by 2016.

To explore this potent market space, Gunjan Gupta and Rhea Gupta co-founded Zobble Solutions Pvt. Ltd. at the time when the e-Learning market just picked up, i.e., 2005. Today, the company is positioned as a learning solutions boutique offering consultation to its clientele on technology and content treatment in terms of instructional design in order to bring in optimal learning effectiveness. Gunjan comes with over 13 years of industry experience wherein he is credited with implementing and delivering numerous e-Learning courses for Fortune 500 companies during his stint at Aptech, Mentorix and LionBridge Technologies. On the other hand, Rhea too has equivalent years of experience in the e-Learning industry and since the formation of the company she has been accountable for bringing the right talent to the organization to create solutions that are out-of-the-box.

While businesses now consider e-Learning as an essential medium of training especially with audiences spread across geographies, companies want more dynamic content, ease in updates, new media, higher engagement level and industry-specific content. However, an e-Learning platform cannot completely replicate the charm of a trainer as it takes away the connect between the learner and the facilitator. Hence, Zobble - the young and dynamic company with an employee base of average 25 years - takes a differentiated approach. It recommends to include an avatar driven treatment with highly interactive and theme/game based quizzes and assessments to compensate for the thrill of playing ice-breaking games in the classroom. Due to this quintessential, the company has been on constant growth trajectory with its sales growing 50 percent year-on-year.

The Differentiated Approach

Each of its solutions - Immersive e-Learning programs, Gamified Learning solutions, Off-the-Shelf course, SaaS & Enterprise based e-Learning Management System & Assessment portals, and customized web applications that are rigid, scalable and platform independent - are devised after constant brainstorming with clients rather than blindly creating applications that the clients can think in their limited capacity. And for those who are encircled with challenges including budget crunches, low belief among the facilitators about the e-Learning medium, low internet/intranet bandwidths and demotivated or time pressed audiences, Zobble doesn't hesitate to create wireframes/skeletons/concept briefs wherever there is need to bring in better understanding of the customer's requirement.

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