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Research is Key for Startups

David Swan, Founder & CEO, Blitzify
Wednesday, August 31, 2016
David Swan, Founder & CEO, Blitzify
Blitzify is an innovative technology platform that connects car owners with automotive service providers and also enable them to use smart charts to compare the prices, offers, testimonials and ratings of multiple service providers in their preferred locations.

Technology is changing the way businesses interact with each other. It used to be that we could stop by AAA Motor Club and get road maps & directions to family vacation destinations. We used to have only landline telephones. We used to plan certain nights around television show times, because TiVo wasn't invented yet to automatically record favorite shows. The world has changed, and startup entrepreneurs must change with the times. They must stay current regarding new research and have an understanding about what is gaining momentum. This is today's key to success.

Whether it is new technology, new ways of doing something or even new realities of the world in which we all live, businesses must stay current and on top of research. A successful business uses research and understanding to create a good business plan, then tests new concepts and re-evaluates desired outcomes before going into full production of a new startup idea.

Reading Trade & Industry Publications

There is nothing more important when you are thinking about your new startup than to learn as much as you can about the industry you plan to enter. So, dive deep into publications, research and even follow blogs around your topic of interest. You need verification that the direction you are proposing is right on the money, because money and time is what you are about to commit a lot of! The information you gather, whether it is good or bad news, can only be positive if you find out that someone beat you to the punch or tried your idea and failed. With that kind of knowledge in your back pocket, you can put pen to paper and use that research in formulating your unique business idea.

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