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Marketing is a Game of Intelligence

Anamika Sahu
Wednesday, August 17, 2016
Anamika Sahu
Brands do not die a normal death. Neither a company becomes a reputed brand overnight. It is the work of cohesion and patience that makes a company a brand and a brand a star for its consumers. A perfect blend of marketing, branding and PR strategies when cooked with belief and endurance result in huge success. And yes, I am not spilling any secret beans here. Marketing, branding and PR strategies have prevailed in our universe since ages. Stretching from Harappan era to the current age, people have prominently utilized branding to keep breathing in the memories of human kind.

As quoted in MPRA's 'The Birth of Brand: 4000 Years of Branding History', according to UCLA Indianologist Stanley Wolpert, the magnificent seals of tigers, Brahma bulls, elephants and other Indian animals were probably made for merchants who used them to 'brand' their wares along with accompanying writing. If the new study by scientists from IIT-Kharagpur and Archaeological Survey of India that states that the Indus Valley Civilization is at least 8000 years old, is taken into consideration, branding could dilate beyond few thousand years.

Embellished in the modern outlook, today branding, marketing and PR have interwoven themselves to shower customers with better RoI. Approaching customers have taken an altogether different route with the invention and increased adoption of digital technology and big data analytics. Mobile has further fuelled this and the Digital India initiative further infused oxygen. The burning Marketing, Branding and PR industry uses all the modern technology tools to create space for their clients' brands in customers' mind for long.

Understanding the need of the hour, we at siliconindia bring to you 'Most Promising Marketing Companies - 2016'. The list encompasses companies who are masters of the realm. Hope the list suffices its purpose of creation.
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