December - 2014 - issue > 5 Most Promising Market Research Companies
Market Xcel Data Matrix
Nandini Mukherjee
The Portfolio
Over the years, the company has developed relevant and skillful team that caters to such variety of client needs. Market Xcel conduct Quantitative Research across more than 300 different locations and an approximate number of 7 lakh interviews are carried out annually. Their experience in undertaking Qualitative Research has been equally extensive. They do work in almost all major locations within India. The amount of work undertaken within the domain includes conducting over 1000 focus groups and over 2000 home visits and in-depth interviews. Desk Research is an integral aspect of their service portfolio wherein they help many international clients understand the environment and determine feasibility of their product/service offering.
Differentiating Factors
What makes Market Xcel an edge above other players in the market is how they collect data. The key differentiator here is the use of their own people to undertake data collection. The resources that come into play are the people whom they have recruited and trained to carry out the work.
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