Market Xcel Data Matrix Date:   Thursday , December 04, 2014 Being in the industry for fourteen years, Market Xcel Data Matrix Pvt. Ltd. today is amongst one of the Top 10 players in the Industry in India. Company has both Full Service Research & Data Collection Only services available to clients. Market Xcel operates out of 11 locations in India with Delhi being its HQ and employees over 200 people across India. Over 270 locations are reached every month to carry out research work. The Portfolio Over the years, the company has developed relevant and skillful team that caters to such variety of client needs. Market Xcel conduct Quantitative Research across more than 300 different locations and an approximate number of 7 lakh interviews are carried out annually. Their experience in undertaking Qualitative Research has been equally extensive. They do work in almost all major locations within India. The amount of work undertaken within the domain includes conducting over 1000 focus groups and over 2000 home visits and in-depth interviews. Desk Research is an integral aspect of their service portfolio wherein they help many international clients understand the environment and determine feasibility of their product/service offering. Differentiating Factors What makes Market Xcel an edge above other players in the market is how they collect data. The key differentiator here is the use of their own people to undertake data collection. The resources that come into play are the people whom they have recruited and trained to carry out the work. Technology plays an integral part in data collection and Market Xcel encourages clients for use of tablets for data collection. All tablets embedded with the customized application for data collection. The entire process which includes designing and programming of survey instrument, data collection and finally the storage is all with them. Additional benefits are its ability to take photographs and voice recording. Everything works both online and offline seamlessly. Market Xcel is one of the very few players that has experience in conducting large scale fieldwork. \"The Handbook of Mobile Market Research\" published by International authors carries a case reference on this ability.Market Xcel has been instrumental in building the very first offline panel of its kind \'Consumer Connect\' whereby consumers across spectrum are recruited to participate in Qualitative research studies. Market Xcel Data Matrix has 2 JV\'s - Nomura Research Institute (Japan) and InfoBridge Asia (Japan). A Positive Work Environment Company cares for their people in real sense. The testimony to this is the self-conviction that they have very low attrition rate as out of the first 10 employees 8 work with them till date. Each of these have today assumed higher ranks within the system and sense of ownership equally prevails with them. Future Roadmap The company still feels that the road they have travelled so far is only a part of the journey and there is still much to travel. The world is fast changing and the adaptation with such changes has made them competent enough to reach newer scales which they are determined to.