December - 2014 - Special issue > CEO View point
10 GLOBAL TRENDS THAT WILL SHAPE 2015
Poonacha Machaiah, Serial Entrepreneur, Founder & CEO, Above Solutions
As we peek into 2015, I wanted to share some thoughts into some of the key trends that will probably play a key role in value creation in the global economy. When I look at the year ahead as a technologist, I find it very hard to just talk about technology trends or trends related to a certain industry vertical. I believe that we have to take an integrated look at trends since there are micro and macro factors that contribute to the adoption and eventually the value creation of a trend.
Here are my predictions for ideas and trends that will shape 2015:
1.Emergence of value based innovation in the outsourcing industry and premium for verified results � The technology and outsourcing industry has primarily been competing on "price arbitrage". In 2015, customers will pay a premium for verified results. Savvy organizations that are looking to scale their operations via outsourcing, will not just look for the "lowest bidder", but will expect to see their outsourcing partners demonstrate innovation in both their product & delivery capabilities and also business models that are rewarded based on verified results.
2.Pervasive adoption of branded content in engaging audiences � Quality branded content that is firmly rooted in strategy will be adopted by organizations to engage their audiences and create immersive experiences. Top performing companies will probably include links to branded content in virtually every interaction with their target segment.
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