Demand For Game Changing Ideas

Author: Keshav Murugesh
CEO, WNS Global
Cost reduction dominated the mind space of outsourcing companies in the last decade. India is past that stage, when we could provide basic cost advantage to service our clients. In our conversations with clients, the over-arching theme is around using BPO not just as a survival tool but also one that serves as an engine for growth. It’s about helping companies weather the storm by reducing their cost structure rapidly and using these cost savings and efficiency improvements to set a foundation for fueling their growth as the economy starts to recover; truly partnering with the client to drive competitive advantage. The customers now demand that service providers come with game changing ideas that ensure revenue continuity and winning over competition.

The scope of outsourcing too has widened beyond belief. There is a high level of activity in finance and accounting across all industries, a lot of new companies are willing to outsource for the first time, especially in the F&A space. There is also significant activity in the CPG, logistics, and media and entertainment industries. New industries like retail are now open to outsourcing.

But the BPO industry still remains highly under-penetrated. According to the latest Nasscom reports, the addressable BPO market is estimated at $180-220 billion, of which offshore was just $29 billion. So the head-room to grow is tremendous. For this, client focus is going to be the paramount requirement and offering customized solutions will be the way forward to bridge this gap. This may mean providing onshore, near shore, and offshore services to clients that are going global.

One of the biggest challenges Indian BPOs will face in the future is a crunch of employable talent. Of the 4 to 5 million students that graduate each year, the industry is able to employ only about 10 percent. That causes the crunch. The industry and the government need to worry about the un-employability of the remaining 90 percent. It is important that we, the industry leaders, take measures along with the government to build strong education programs specific for this industry across India including in tier-2 and tier-3 cities.
Previous  article
Write your comment now

Email    Password: 
Don't have SiliconIndia account? Sign up    Forgot your password? Reset
Reader's comments(3)
1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.

As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.

If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.

All correspondence must be via my private E-mail ( for obvious security reasons.

Best regards,
Mrs. Mary David.
Posted by: mary lovely david - Monday 26th, September 2011
2: Hi my dear,
My name is Mounace, i would like to establish a true relationship with you in one love. please send email to me at ( i will reply to you with my picture and tell you more about myself. thanks and remain blessed for me,
Your new friend Mounace
Posted by: mounace love love - Thursday 09th, June 2011
3: I think this is picked from Head lines
- Sorry to say.
The executive allowed a Building to be built and demolished in a Zone with VAT - Duty - etc paid
- One cement bag duty Soaps to SEZ in Rs 65 and 1 million bags = 65 Million = 1.4 Million USD - All this soaps were ignored by ACA- ACS - Syntel .
I had got 10 % relief Plus VAT free from TN Government almost = 10 Million USD and was obtained in my name as a ACA though working for Syntel and Internal politics did not allow me as a Authroised Rep.
Also same happended in DLF where they cared not for Reliefs - Procedure was not known - So how one can talk of Economics and Cost Benefit - Sounds invalid.
As reliefs obtained by me = 10 million USD which the CEO cannot earn for his life time now or next birth.
I think market talks can be made only by a real versatile.
Posted by: HUSSAIN SHERIFF - Thursday 12th, August 2010
More articles
by Kaushal Mehta - Founder & CEO, Motif Inc..
The retail industry is witnessing an increased migration of customers from traditional brick and mortar retail to E-commerce (online retail)...more>>
by Samir Shah - CEO, Zephyr .
You probably do because you are on the phone with them! For all of you working in some technical management capacity here in Silicon Valley,...more>>
by Raj Karamchedu - Chief Operating Officer, Legend Silicon .
These days are a mixed bag for me. Of late I have been considering "doing something bigger and better," in my life, perhaps seriously though...more>>
by Madhavi Vuppalapati - CEO of Prithvi Information Solutions .
IT Services Rise of Tier II companies The Indian IT outsourcing industry is going through very exciting phase in its business life...more>>
by Bhaskar Bakthavatsalu- Country Manager, India and SAARC of Check Point Software Technologies.
Data loss occurs every day through corporate email. In fact, given the sheer number of emails an organization sends every day, data loss inc...more>>