siliconindia

Gaming: India is All Set!

Author: K Rajesh Rao
CEO, Dhruva Interactive
Gaming: India is All Set! -By- K Rajesh Rao
Traditionally, In India our modes of entertainment has been watching movies, TV and music, and India didn’t have a culture of gaming. However the situation is changing fast. The new generation is very comfortable with interactive digital content we have a local games market that is beginning to happen - with more than 50 percent of our population below the age of 25, its a huge target market and hence I believe when gaming market in India truly evolves and actually establishes it is going to be one of the top five in the world.

Being early players in the segment, with about 12 years in the business I see within next two years Gaming sector will create huge opportunity for game developers. Today, we, as an industry, have all the platforms—the mobile, the console, the PC, online gaming—all of them happening at the same time. This is pretty unique as in most other markets, platforms established one after the other. The high-decibel push by all the various players is creating a huge amount of awareness, spurring market growth.

Alongside, there is a fledgling business for outsourcing with India providing services to the global market. The gaming business is where Hollywood was maybe 30 years ago when it was breaking down the 'all under one roof studio' model and on its way to becoming more distributive. This is creating a huge opportunity for players here. The games services business is growing exponentially, as the games industry adapts to a more distributed model of development, and this has created a big opportunity for game services providers. As per the latest NASSCOM study, by the end of 2008, the gaming industry in India is expected to value at $212 million expected to reach $1060 million by 2012 at a CAGR of 50 percent.

When we started our business in 1997, we were clearly ahead of our time. We had to create the ecosystem. However, today much of the work done by the companies like us has been like preparation for the future. An entrepreneur can leverage this to achieve his dreams. Yet, he has to face several challenges because gaming is not just about coding. It needs creativity, multiple and diverse talent pool. Putting up of a concrete team to build a solid product line is always going to be a challenge. Also, getting capital is even harder for such ventures. Still, increasing PC and the Internet penetration, exponential increase in the consumption of digital content will bring a paradigm shift in the Indian gaming Industry.

The author is CEO, Dhruva Interactive. Dhruva is Bangalore, India based Games Company and is India’s oldest games company with 12 years in the business. The company’s business has two divisions, namely, product-based business and gaming-services business. Under the former, the company develops games for various platforms such as consoles, mobile phones and computers, whereas the latter refers to content creation, level design, programming services among others
Previous  article
Next article
 
Write your comment now

Email    Password: 
Don't have SiliconIndia account? Sign up    Forgot your password? Reset
  Cancel
Reader's comments(3)
1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.

As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.

If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.

All correspondence must be via my private E-mail (dmary4love1@yahoo.fr) for obvious security reasons.

Best regards,
Mrs. Mary David.
Posted by: mary lovely david - Monday 26th, September 2011
2: tataosah@yahoo.com
Hello.
My Name is Tata I was impressed when i saw your profile at ww.siliconindia.com and will like you to email me back to my inbox so that i can send you my picture for you to know who i am.i belive we can establishe a long lasting relation ship with you.In addition,i will like you to reply me through my private e mail box (tataosah@yahoo.com).
This is because i dont know the possibilities of
remainning in forum for a long time.
Thanks,waiting to hear from you soonest.
Tata.
Posted by: tata tatababy os - Friday 30th, October 2009
3: You Are Right, India is All Set..!!!

But one thing is not set till now.....AWARENESS IN INDIANS....

JAI HIND
Posted by: Umashankar Sahu - Wednesday 17th, December 2008
More articles
The retail industry is witnessing an increased migration of customers ... -By-Kaushal Mehta
by Kaushal Mehta - Founder & CEO, Motif Inc..
The retail industry is witnessing an increased migration of customers from traditional brick and mortar retail to E-commerce (online retail)...more>>
Its 1 AM. Do You Know What Your Offshore Team Is Doing? -By-Samir Shah
by Samir Shah - CEO, Zephyr .
You probably do because you are on the phone with them! For all of you working in some technical management capacity here in Silicon Valley,...more>>
Disconnect: The Root Of All Execution Evils -By-Raj Karamchedu
by Raj Karamchedu - Chief Operating Officer, Legend Silicon .
These days are a mixed bag for me. Of late I have been considering "doing something bigger and better," in my life, perhaps seriously though...more>>
IT Services Rise Of Tier II Companies -By-Madhavi Vuppalapati
by Madhavi Vuppalapati - CEO of Prithvi Information Solutions .
IT Services Rise of Tier II companies The Indian IT outsourcing industry is going through very exciting phase in its business life...more>>
DLP, Prevention Is Better Than A Cure -By-Bhaskar Bakthavatsalu
by Bhaskar Bakthavatsalu- Country Manager, India and SAARC of Check Point Software Technologies.
Data loss occurs every day through corporate email. In fact, given the sheer number of emails an organization sends every day, data loss inc...more>>