E-commerce Sites Ride High on Google Online Shopping Fest
The high number of visitors led to better revenue.
"We are overwhelmed with the tremendous response received during GOSF 2013. During the three day period, we witnessed over 120% jump in traffic and 3.5x growth in revenues... (this) is testament to the future potential of online shopping in India," said Vikas Ahuja, chief marketing officer at Myntra, a website that deals in apparels and shoes.
Jabong, a website similar to Myntra, shared similar figures. "Revenue during the festival increased 5-6 times more than a usual day. The growth rate from both metros and non-metros was phenomenally," said Manu Jain, co-founder of Jabong.
Jabong, which along with Myntra and Flipkart are known for their timely delivery, last week sent messages to its shoppers notifying them of two-day delay in shipping. The website blamed the delay on overwhelming number of shoppers during the GOSF.
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