At Indiatimes Shopping, a site where consumers can not only buy apparels but also electronics items and other products, number of visitors registered an increase of around 150% during GOSF compared to the last one in 2012.

"Compared to normal we say an increase of around five times in revenue. Mobiles and tablets are the top selling categories, followed closely by footwear in terms of volume. The GOSF brought a lot of new customers to ecommerce. Around 60% of the customers who shopped on during GOSF were new customers," said an Indiatimes spokesperson.

Google said that shoppers not only bought low value items but also made very high value purchases during the GOSF. Pawan Sarda, marketing head at Tata Value Homes, said his firm sold 50 apartments.

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