7 Most Expensive Sponsorship Deals In The World

4. Arsenal and Puma

Puma has become the official kit partner of Arsenal from July 2014. In addition to producing the playing and training kit for all Arsenal teams, Puma has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis.

Arsenal also presents Puma with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation. Puma seems to have committed to the large deal in the hopes of increasing their brand, so that they can rival Adidas and Nike in football around the world.

5. McLaren and Vodafone

Formula One is a huge worldwide sport that reaches markets across Europe, Asia, and the Middle-East . It should come as no surprise then that big companies are willing to pay handsomely to feature on the liveries of some of the best teams competing. Between 2007 and 2013, the McLaren F1 team’s title sponsor was Vodafone.

The mobile telecommunications business paid out an estimated $75 million a year to feature on their two cars. The investment paid off immediately, with Lewis Hamilton winning a World Championship in 2008, and the signing of Jenson Button in 2010, further increasing their appeal.