7 Most Expensive Sponsorship Deals In The World

6. Barcelona and Qatar Airways

Barcelona is undoubtedly one of the most successful football sides. They also have a player in the form of Lionel Messi, who is widely considered to be one of the greatest footballers of all time. This makes them an attractive prospect to potential sponsors, however, the club had never sold advertising space on the front of their kit, but that changed in 2013 when Qatar Airways concluded an agreement.

The three-year deal amounted to a rate of around $40 million a year in total. The deal also includes a $6 million bonus if the football giants can win the UEFA Champions League at any time during the contract.

7. Derrick Rose and Adidas

Derrick Rose has risen to become one of the biggest stars in the NBA. He won the Rookie of the Year Award in the same year and later became the youngest player to win the NBA Most Valuable Player Award in 2011.

The player already had a long-standing relationship with Adidas, dating from 2008 when they had first agreed to sponsor him for his footwear, but in 2011, a new contract was signed between the two parties that took Rose’s earnings from the deal to $260 million over a ten year period.