A poet in his own right, writing mostly on socio-political issues like caste, women's liberation and rationalism, Bharathidasan was one of the key figures in the Dravidian rationalist movement. He was called 'Puratchi Kavingyar' by the great rationalist leader and social reformer, Periyar E V Ramaswami.

He remained a prolific writer and poet till he died in 1964. He was awarded the Sahitya Academy Award posthumously.

One among his famous lines is  'Arivai virivu sei, agandamakku' meaning "Expand Knowledge – make it universal". Named after this great poet, it has been BIM's endeavor to expand and universalize knowledge.

About Bharathidasan University

Named after the revolutionary poet Bharathidasan, the University was set up in 1982 as an off shoot of the University of Madras.

The University has adopted the poet’s words ‘let’s create a brave new world’ as its motto.

With an affiliating jurisdiction of 7 districts, the University, both directly and through its affiliated colleges, offers over 250 courses to over 1.5 lakh students.

Marketing

The marketing courses are taught through the use of an innovative learning tool. This tool requires the students to relate all concepts tools and techniques of marketing to a chosen Industry.

The students understand in this process the merits and limitations of applying a conceptual framework. Hence they develop a modified framework that can suit the requirements of the industry.

This approach was successfully practiced by a team of students who did a study on the TATA Indica project and made a presentation of their findings to the TELCO top brass.