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August-2008  issue
Cover Story
Author: Jaya Smitha Menon
A leading oil and gas manufacturing company, traded on NYSE, was facing a major challenge within its supply chain as it was growing exponentially year on year. The challenges involved higher operational costs, inflationary cost pressures... more>>
Cover Feature
Jayakishore Bayadi
When Apple CEO Steve Jobs took the wraps off the latest iPhone 3G recently, a dream was born in every gadget savvy chap to own... more>>
Jaya Smitha Menon
In 2003, when Sunil Mittal, CEO of Bharti saw the increasing number of Indians signing up for mobile phone services, he knew he... more>>
Company Spotlight
Jaya Smitha Menon
It was a busy week for this young techie in Los Angeles, and hence remembered about his younger sister’s birthday only one... more>>
Entrepreneur 101
Gunjan Sinha
Over the years, I have observed a number of startups – some successful and some not so successful. Some of the startups are... more>>
Guru Speak
C Mahalingam (Mali)
All businesses are subject to cyclical changes; there is no escaping it. Honeymoons do not last forever; nor do depressions in... more>>
Woman Achiever
Vimali Swamy
Time Magazine, in its feature ‘People To Watch in International Business’, christened her as the ‘Oustsourcing... more>>
Market Positioning
Subimal Chatterjee
Sequels form the cornerstone of a film studio’s long run strategy. Hollywood studios, for example, have scheduled more than a... more>>
Outsourced Product Development
Jaya Smitha Menon
A leading software product company in the telecom domain wanted to accelerate the planned development of their next-gen product... more>>
Sudin Apte
Since the time Forrester unleashed the OPD space and its potential — followed by a detailed view of the vendor-landscape, one... more>>
Ravi Thummarukudy
The economic downturn at the end of 2001 was so swift and dramatic that many companies had to find ways to trim their product... more>>
Profiles in Innovation
Ash Tankha
In a world with exponentially increasing sources of information, awareness campaigns, and widespread Internet access where the... more>>
VC Chakra
si Team
The Pravin Kothari founded Agiliance, a provider of IT governance, risk, and compliance (IT GRC) solutions has secured $10... more>>
si Team
The Maryland based utility metering company, Eka Systems, has secured $18.5 million in the fourth round of funding led by... more>>
In Focus
si Team
When Prameela Kalive decided to give up her government job after a six-year stint at the DRDO and enter the corporate world,... more>>
si Team
Teachers at Bell’s Matriculation School in Tirunelveli, would often complain about a young boy, S. Chandra Sekar, who would... more>>
si Team
For the last few months we have been hearing news about several retrenchment measures taken by the IT industry due to the... more>>
si Team
In a move that drew bouquets and brickbats from across the country, IIT Bombay (IIT-B) Director Ashok Misra, quit the post he... more>>
Editor's Desk
Pradeep Shankar
Just a year ago, the demand for IT manpower was very high and there was a promising future for the freshers from colleges; but... more>>
Last Word
R Subramaniam
In the early 1980’s when I had just started my career in IT, most of the organizations ran their applications on a 16 bit... more>>