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August-2008 issue
Cover Story
Corbus: Transforming SCM
Author: Jaya Smitha Menon
A leading oil and gas manufacturing company, traded on NYSE, was facing a major challenge within its supply chain as it was growing exponentially year on year. The challenges involved higher operational costs, inflationary cost pressures...
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Cover Feature
Why iPhone 3G will be a Dud in India?
Jayakishore Bayadi
When Apple CEO Steve Jobs took the wraps off the latest iPhone 3G recently, a dream was born in every gadget savvy chap to own...
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Domestic Market: a Big Miss for Indian Vendors
Jaya Smitha Menon
In 2003, when Sunil Mittal, CEO of Bharti saw the increasing number of Indians signing up for mobile phone services, he knew he...
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Company Spotlight
MyGiftMate: Gift thye SMS Way
Jaya Smitha Menon
It was a busy week for this young techie in Los Angeles, and hence remembered about his younger sister’s birthday only one...
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Entrepreneur 101
Selling Your Way to Startup Success
Gunjan Sinha
Over the years, I have observed a number of startups – some successful and some not so successful. Some of the startups are...
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Guru Speak
Demonstrate Loyalty Before You Demand It
C Mahalingam (Mali)
All businesses are subject to cyclical changes; there is no escaping it. Honeymoons do not last forever; nor do depressions in...
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Woman Achiever
Success is All About Finding a Purpose
Vimali Swamy
Time Magazine, in its feature ‘People To Watch in International Business’, christened her as the ‘Oustsourcing...
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Market Positioning
Motion Picture Sequels and Box Office Performance
Subimal Chatterjee
Sequels form the cornerstone of a film studio’s long run strategy. Hollywood studios, for example, have scheduled more than a...
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Outsourced Product Development
Sonata Software: Riding high on the OPD wave
Jaya Smitha Menon
A leading software product company in the telecom domain wanted to accelerate the planned development of their next-gen product...
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How Firms Choose OPD Partners - Providers
Sudin Apte
Since the time Forrester unleashed the OPD space and its potential — followed by a detailed view of the vendor-landscape, one...
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Roadmap for Success in Outsourced Product Development
Ravi Thummarukudy
The economic downturn at the end of 2001 was so swift and dramatic that many companies had to find ways to trim their product...
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Profiles in Innovation
Co-creation: Innovation Through Customer Cognition
Ash Tankha
In a world with exponentially increasing sources of information, awareness campaigns, and widespread Internet access where the...
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VC Chakra
Pravin Kothari founded Agiliance secures $10 Mn
si Team
The Pravin Kothari founded Agiliance, a provider of IT governance, risk, and compliance (IT GRC) solutions has secured $10...
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Eka Systems raises $18.5 Mn for smart metering
si Team
The Maryland based utility metering company, Eka Systems, has secured $18.5 million in the fourth round of funding led by...
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In Focus
Will 50 Percent of Indian CEOs be Women by 2020?
si Team
When Prameela Kalive decided to give up her government job after a six-year stint at the DRDO and enter the corporate world,...
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17 year old walks away with M.Tech.
si Team
Teachers at Bell’s Matriculation School in Tirunelveli, would often complain about a young boy, S. Chandra Sekar, who would...
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IT Outsourcing Deals in the First Half of 2008 Highest in decade
si Team
For the last few months we have been hearing news about several retrenchment measures taken by the IT industry due to the...
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IIT-B Head quits; joins U.S. firm
si Team
In a move that drew bouquets and brickbats from across the country, IIT Bombay (IIT-B) Director Ashok Misra, quit the post he...
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Editor's Desk
Are You a Niche?
Pradeep Shankar
Just a year ago, the demand for IT manpower was very high and there was a promising future for the freshers from colleges; but...
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Last Word
Information Technology a Part of Our House Hold
R Subramaniam
In the early 1980’s when I had just started my career in IT, most of the organizations ran their applications on a 16 bit...
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