Xolo Inks Deal With Liverpool Football Club; To Invest 
100 Crore
Founded in 1892, Liverpool FC is one of the world's most historic football clubs having won 18 League Titles, seven FA Cups, seven League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.
"We are working on finalising various initiatives to connect the fans to the Club. We have a three-year roadmap for activities around the game and we are looking at an investment of about 
100 crore," he said.
He added that Xolo will work with Liverpool FC supporters and fan clubs in India to engage with a variety of football leagues, coaching camps and tournaments, bringing the Club closer to fans in India.
Citing the Brand Trust Report India 2013, Raina said Liverpool FC was named the most trusted football brand in India last year, finishing second only to the Indian Premier League (cricket) as the most trusted sports brand.
Over the last few years, corporates have also started taking keen interest in the game. Telecom giant Airtel sponsors many matches and has a partnership with Manchester United Football Club while Apollo Tyres is the club's official tyre partner in India and the UK.
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