Neal Mohan- Google’s Display Advertising King:

Susan Wojcicki is the executive of Google’s advertising business and she is credited as one of the masterminds at Google, who reports directly to CEO Larry Page.

In 2008, Wojcicki wanted to replace Google’s display advertising products team with DoubleClick’s management team, headed by Mohan.  This means that Google’s widely respected display product chief, Gokul Rajaram, had to leave the company. Truly a controversial move that might rock the company. But Google didn’t hesitate and decided to play the game.

Today, Rajaram is Facebook's multi-billion dollar display advertising business chief whereas Mohan runs the whole display advertising products department at Google. Similar businesses, two big companies and really two of the biggest rivalries in tech history, Facebook and Google always has been against each other for years.

Coming back, the reason why Wojcicki saw Mohan to be the best fit is because of his ability to talk to engineers about the work, in a way that they understand.

Also Google has given Mohan a hefty amount of money to spend on acquisitions, and he has spent them very efficiently.

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