In 2010, under Mohan, Google acquired a startup called Invite Media for $85 million. The company was one of the first to create a product called “demand-side platform” that can facilitate “real-time bidding.”

Google knew acquiring Invite Media is perfect for DoubleClick and especially, Neal Mohan. Today "real-time bidding" and "demand-side platforms" have become an everyday part of the entire display advertising industry online, and Google's tools are considered the best in the space.

Since Invite Media, Mohan went on to acquire companies like Admeld and Teracent.

At Google, Mohan is considered as the big-player who plays the giant puzzle. He’s often called ‘the Quiet Assassin’ and ‘the Puppetmaster.’ Mohan is not a screamer or a big-table banger. He is a guy who listens to his partners and responds accordingly.

What more you need to keep a guy with such supremacy. No wonder why Google paid $100 million to keep Mohan within their staff, because they know- once you lose a gem, it’s lost forever.

Also Read: 5 People Who Guard Apple From Hackers

Also Read: Meet Sundar Pichai, Google Android's New Spearhead