Tricks By Online Portals To Make You Spend More
#1 What you see depends on where you live
Consider you are living in Miami and the first thing you see while logging into an apparel website would be an advertisement for a swimsuit. But someone who is logging into the same website from another region will be seeing another ad. Online retailers are now exploiting opportunities in location based services. According to Kartik Hosanagar, an associate professor of Internet commerce at the Wharton School, "Brands now have the ability to physically target consumers when they are in close proximity to a store location - reaching users at a time when they are most likely respond to an offer and take immediate action. Also bringing foot traffic into a store becomes even easier when the ad offers a 'map to nearest location' element where you can redeem a coupon or discount."
