Tricks By Online Portals To Make You Spend More
#2 You are special, while your friend is not:
Online stores treat different people differently. Some will offer coupons to a customer, whom they believe is likely to use it. But the same store won’t offer the coupons to another active customer who is likely to buy the product any way. So how do they do it? Answer is simple- prediction! According to Jerry Jao, CEO of Retention Science, a predictive marketing company, “you can predict how a customer is going to behave.” The data scientists pick up clues from your behavior- like you may come to website and spend 2 minutes entirely on a single product, reading the reviews and checking the size, which marks your interest. However, if the same person checks out four different products and quickly browse through the website, the data analysts can be almost sure about the uncertinity of a deal.
