#8 Brian Hoshi: There is a corporate security team pretty much looking over your shoulder at all times and where even minor violations are grounds for immediate termination. There's nothing to "fear" at Apple as long as you are able to follow these very basic rules of conduct.

#7 Ken Rosen, Partner, Performance Works: In the early days, everything was open to everyone. There was even a binder in the CFO's office with everyone's salary. We were told we could go check it out any time. Few cared to. Steve told us, "Inside NeXT, everything is open. Outside NeXT, we say nothing." In wonderful Steve fashion, he added, "This will continue until the first leak. As soon as we prove we can't keep a secret, we go back to being like every other company." No one wanted to be the one to kill the open goose.

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