Exadata leads the way:

Larry Ellison, Oracle’s CEO had recently announced the launch of a new high-end server, Exadata, packed with more memory and computing powers. The strategy looks more like an iPhone launch, crammed with all the technologies that a user needs.

"Here the argument is about price per performance,” says Scott Swigart, co-founder of Cascade Insights, a market intelligence firm. “Oracle claims that for X dollars you could buy a bunch of HP gear, and configured it yourself, but you wouldn't get the same performance as if spent the same X and just bought an Exadata."

Though sales have been disappointing for its hardware, it seems the customers who use it find the technology pretty interesting.

"If the technology is reliable and it doesn't break and we get performance because it's engineered together and that outweighs the potential from having multiple sources, then we'd go with that," Marc Terry, managing director of commercial services for VocaLink, said.

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