Students trained in this information-age course would be placed in companies that handle internet reputation and management in-house, or at ATL's own services division.

Appin Technology Lab recommends that in order to contest disparagement, maintain integrity and improve revenue, businesses should invest in internet reputation and marketing services.

According to industry insiders, most people think of "search engine optimization" when they think of internet marketing. Some advanced courses in developing nations offer search engine marketing covering Google and Facebook advertisement for lead generation.

Internationally, the concept of SMM is gaining ground in developed nations and on the sites like Facebook, Twitter, LinkedIn, BlogSpot, Wordpress and Wikipedia.

Such methods are collectively referred to as digital marketing, which helps a company build a brand online.

ATL, through its 110-plus franchises spread across 70 cities, is also planning to launch 'Fort Appin IRM Services' for small and medium enterprises. ATL's staff will consult with the franchises to customise their management and various other needs.

Also Read: Prem Watsa, The Indian Behind BlackBerry's $4.7 Billion Buyout

Also Read: Meet The Creators Of World's Most Successful Operating System