How Color of the Logos Define Big Brands



Green: This is the color of grass and leaf. It represents nature, environment, hope and life. Green is the color associated with environment movements and companies who claim to sell eco friendly products. Subway uses green color in its logo. The restaurant chain, whose slogan is “Eat Fresh”, could not have found a better color to represent its motive. Animal Planet is one more enterprise that uses green in its logo. This is a fitting choice for the Chanel that focuses on nature and life. The sight of this color invokes in a person peacefulness, hope and trust.

Blue: This is the color of the sky and the ocean, hence signifies both depth and vastness. This color signifies harmony, faithfulness and authority. The prominent brands that use blue in their logos include IBM, Samsung and Ford. For these companies blue in their logos denotes stability and authority. Samsung employs the color blue in its logo to highlight stability, reliability and corporate social responsibility. The color invokes in the viewer feelings such as confidence, calmness, trust and understanding.

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