YouTube is known to have a very transparent model for monetizing its content which is one of the big draws for small entrepreneurs.  Merchant also said that “Given the transparency in terms of metrics, and the exponential growth we've been witnessing, it is easy to see how revenue will grow as our viewer base expands”

Variety Contents

It’s very much evident that we find many varieties of video on YouTube. It can let you pickup videos according to the genre you prefer. This has made the entire concept of advertising and film making a simple process. Apart from YoBoHo there are many other companies catering needs for other companies and entrepreneurs.

1Takemedia has signed up with over 800 film makers in the country and has over 2000 videos on its busy network; these videos receive more than three million views every month. “We sign up filmmakers and share 35% of our gross revenues through YouTube with them. Hence it is a win-win for both parties," says Sameer Modi, founder of 1takemedia.