#2 The Cube computer – 2000

The cube computer is so referred because of its shape. It was really a cube (seven inch cube) a fanless desktop computer aimed, as Apple said, at “prosumers”—people who wanted professional level computing at consumer level prices. Though the desktop sported great looks; it lacked the feature to add full size graphics cards or upgrade the RAM, and the price without a screen was higher than for fully powered desktop Power Mac. The sales diminished prompting Apple to stop the production of Cube.

#1 The Mac's missing CD burners – 2000

Napster was a rave in 1999; it offered a new feature to internet users, like accessing huge amounts of music, movies stored on other peoples’ PCs. So now the users had huge data at their disposal, and they knew the new tab set, which was far too greater than the pervious one.

The Apple did not get wind about how big change the Napster had bought, just stuck to DVD playback as a thing forward, so, Apple devices like, iMacs, PowerBooks and iBooks included DVD drives by default, and not CD- burning drives.

Potential customers turned away; Apple Mac sales dropped by a third, conversely PC market grew by 10%. In November 2000 Jobs warned analysts that Apple would see lower profits and said “we completely missed the boat, we just blew this one."

But within a year Apple came up with iPod, the sleek device, capable of storing thousands of songs, the good music output for music lovers.