#4 iPod nano screen – 2005

Jobs unveiled a tiny flash base nano by pulling it out of his jeans coin pocket. The catch was, it had a color screen. Though the launch was dramatic, user found the screen not that appealing as it got scratched easily. With nano being the big offering by Apple for Christmas, this feature was a hurdle. Later Apple accepted that the screen got some problem. When the screen got fixed, nano was Apple’s biggest quarterly sales.

#3 Revealing the PowerMac G5 – 2003

Steve Jobs wanted the timeless glory of launching new Power Mac G5 desktop computer.

But his web team fuzzed up, and posted the pictures and specs of new Mac on Apple website Sunday evening itself, the Jobs had his speech to deliver on Monday and unveil the Mac; but he ended up in only referring in his speech as “premature specifications”. Obviously his web team felt the heat, before getting fired.