Research firm IDC reported that over the past three months, sales of Apple devices, especially the iPhones, have gone up by 3-4 times. Part of the high success ratio can be credited to Apple’s impressive strategy in signing up with the open distribution model supporters Redington and Ingram Micro.

"Apple is aggressively looking at the Asia-Pacific market with strong focus on China and India," said Manasi Yadav, a senior analyst at IDC India.

Last year, more than 700 million Smartphones were shipped, with Samsung hitting 29 percent of the market compared with Apple’s 22 percent in the final quarter of the year. Moreover India lags (10 percent) in terms of Smartphone penetration rates when developed economies stand at over 50 percent.

Apple also have been continuously targeting India’s expensive broader base of customers with its iPhones. The iPhone 5 sells in India for 45,000 and competes with Samsung Galaxy S III and Nokia Lumia 920.

"Aggressive marketing and a push with distributors can increase brand visibility and connect, but they would need a broader portfolio for increasing market share," said Anshul Gupta, principal research analyst at Gartner.

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