6. Utilize Other Websites to Link Your Website:

It is prevalent on various platforms to hyperlink one text to a certain website; CIOs can promote their website using this method. To implement this, they need to get other websites link their content to your website. Search engines check for relevancy of the linked webpage, if several trustworthy websites are linked to the same webpage, it helps the linked page to rise above in ratings but in any circumstance avoid overdoing it as it may also leave a bad impression.

5. Optimize Your Press-Releases:

The press releases released by companies on a regular basis can often rank really high on search engines if optimized properly. If the press release is replete with appropriate key words on appropriate places, it will not only help in promoting the relevant topic but will also assist the press release to show up on the search engine whenever somebody searches for the keyword.