4. Esri

Idea and Implementation

The geographic information system developed API to incorporate Tweets with the geographical location during the devastating 9.0 magnitude earthquake in Japan, 2011. This would keep people informed about the climatic condition and earth quake feeds along with the Tweets of people who are affected and where they are situated currently. 

How it helped them?

The event got more than 500,000 page views on Esri.com through the application and was covered in all the leading news networks across the globe. The customers associated with services provided by Esri have also started implementing the same technology. For instance, Esri’s Spain 2011 map got a peak of 4 Million hits per hour.