8 Awesome Tips to Raise Startup Capital
4. ALWAYS LUCID THE NEAR TERM:
“When we raised our $1.3 million round, we almost made a drastic mistake: taking money from the wrong people. When you take an investment, you are taking on a partner, so you need to make sure they add value beyond mere dollars. Like most first-time entrepreneurs, we were so excited by our first term sheet — and scared we wouldn’t get another — that we came very close to accepting it, even though the investors weren’t the best fit. In the end, we walked away, and while it was one of the hardest decisions we ever made, it was also the best. We ended up putting together a group of investors who know our space and help us on a daily basis.”Patrick Ambron, CEO of Brandyourself.com
